Customer Loyalty - How do you get it?
Before you consider customer loyalty – how to get it and how to keep it – you need to know who your customers are and where your customers come from. You need to understand your market and the needs and wants of that section of the market that will purchase products and services you offer.
Customers are the people (or organisations) who support your organisation. They can be either internal or external to the organisation and they support your business by utilising the product/ service you offer – often in exchange for money.
Successful organisations anticipate, understand and satisfy customer needs and interests consistently over time.
This one day workshop will examine:
Topics:
- Your customers
- Service strategies that generate customer loyalty
- Different customers, different issues
- Problem diagnosis
At this workshop the following will be addressed:
- Identification of customers and their needs
- Meeting customer needs
- Generating customer loyalty
- Making it possible for customers to complainMaking unhappy customers loyal customers